The orange ambush: How 36 stunning models posing as Holland fans gatecrashed the World Cup for a beer ad
They were one of the highlights of the World Cup so far with their gorgeous looks and orange mini-dresses.
But while armchair viewers admired the 36 gorgeous Dutch girls supporting their team against Denmark, the World Cup organisers were rather more suspicious.
And when the half-time whistle blew they moved in and gave all 36 the red card after it was revealed they were part of an elaborate piece of 'ambush marketing' by the Dutch beer company Bavaria who are not official sponsors at the tournament.
It was every male football fan's dream as the stunning army of Dutch supporters cheered from the stands at Johannesburg's Soccer City stadium as Holland played in their first game of the tournament.
But while armchair viewers admired the 36 gorgeous Dutch girls supporting their team against Denmark, the World Cup organisers were rather more suspicious.
And when the half-time whistle blew they moved in and gave all 36 the red card after it was revealed they were part of an elaborate piece of 'ambush marketing' by the Dutch beer company Bavaria who are not official sponsors at the tournament.
Sea of orange: The Dutch 'football fans' pose for photographs clutching flags before the Holland vs. Denmark game. They were thrown out at half-time after it was revealed they were part of a beer marketing campaign
Too good to be true: The gorgeous crowd of girls all appeared to be transfixed by the match
But now a full investigation has been launched with World Cup pundit Robbie Earle axed by ITV today after tickets for matches in South Africa were found to have been used for 'unauthorised purposes'.
The broadcaster said a 'substantial number' of tickets, which were for Earle's friends and family, had been passed to a 'third party'. The incident relates to the Bavaria beer stunt.
Meanwhile there were plenty of genuine Holland fans dressed up in orange, some as air crews, to provide the colour for the second half. But it wasn't quite the same...
The broadcaster said a 'substantial number' of tickets, which were for Earle's friends and family, had been passed to a 'third party'. The incident relates to the Bavaria beer stunt.
Meanwhile there were plenty of genuine Holland fans dressed up in orange, some as air crews, to provide the colour for the second half. But it wasn't quite the same...
Red card: The Dutch 'fan club' are ejected from the match at half-time by a Fifa official
The soccer South Africa world cup 2010 is in full swing and here we celebrate of girl fans from around the world getting into the spirit of the beautiful game and supporting their countries in the tournament. Football or 'soccer' truly is an amazing spectacle! We will update this page during the competition with more pictures of girl fans so stay tuned.
Larissa Riquelme - Paraguay Fan
Argentinas Hottest Fan - Doris Mar
Meet Dorismar, aka Doris Mar, the 35-year-old Argentinean World Cup fan, and a serious reason to keep watching the World Cup.
Sweden pictured below are not in the World Cup and oh how we miss them!
Larissa Riquelme - Paraguay Fan
Larissa Riquelme has become a World Cup pin up after these pictures were shared across the web.
She said she will run naked if Paraguay wins the World Cup. They have to beat Spain in the Quarter Final to progress. Lets just hope she does it anyway and you'll see the pictures on here!
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Nice high heel football boots!
Argentinas Hottest Fan - Doris Mar
Meet Dorismar, aka Doris Mar, the 35-year-old Argentinean World Cup fan, and a serious reason to keep watching the World Cup.
Sweden pictured below are not in the World Cup and oh how we miss them!
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